First-Class Server-Side Tracking
Better ad attribution means better performance
Not all server-side tracking implementations deliver the same results.
From a website tracking perspective, Shopify requires more complex implementations than other platforms.
One of the main mistakes we see is Shopify stores failing to track offline conversions. These conversions occur through third-party payment providers, where users may not reach the thank-you page. In these cases, no conversion signal may be sent to advertising or analytics platforms, even when the user has granted cookie consent.
If your store offers payment methods such as Klarna or Afterpay, this issue may affect you.
Profit Tracking via Server-Side GTM
Profit tracking is the process of calculating gross profit at the time of purchase and sending that value to advertising and analytics platforms.
Until recently, only SaaS solutions offered this functionality. With server-side tracking, your store can now achieve the same or even greater accuracy in profit calculations.
This approach is extremely reliable and involves virtually no ongoing costs.
User-ID graph
The core technology used by attribution tools such as Triple Whale and Northbeam.
A user-ID graph associates a user's email address with multiple cookies, helping identify users across browsers and devices.
This identity stitching process improves the quality of data sent to advertising platforms and GA4. All tracking is consent-based.
Better tracking means more efficient advertising
1-day delivery
Use for Free